Where culture meets lifestyle
#legend is Hong Kong's premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city's most influential figures.
Our Story
Founded in Hong Kong, #legend has grown from a local publication to an influential voice in Asian luxury lifestyle media. We believe in the power of storytelling to connect, inspire, and elevate.
Our editorial team works with photographers, stylists, and writers from around the world to bring you compelling narratives about the people and ideas shaping contemporary culture.
Our Mission
To celebrate creativity, innovation, and the pursuit of excellence. We shine a light on emerging talents, established icons, and the trends that define our times.
Whether it's a breakthrough fashion designer, a cultural phenomenon, or an inspiring personal journey, we're committed to telling stories that matter.
Our Team
The Minds Behind #legend
Steve Rockowitz
Publisher & CEO
Roger A. De Leon
Managing Director
Zaneta Cheng
Editor-in-Chief & Digital Lead
Carol Chan
Senior Art Director
Stephenie Gee
Features Editor
Jessica Chan
Multimedia Manager
Tommy Wan
Social Media Manager
Aimee Yan
Features Writer
Tom Kao
Digital Writer
Elisa Ruiz
Sales Director
Carmen Wu
Sales Director
Eva Choi
Sales Director
Joann Choi
Client Service Manager
Jasmine Sin
Assistant Events Manager
Sue Cheung
Circulation Manager
Wendy Chan
Accountant
Windy Yu
Office Assistant
10+
Years
500K+
Monthly Readers
100+
Cover Stories
50+
Brand Partners
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