Paris fashion has always had its muses, but in recent years, many of its most powerful faces have come from K-pop. What was once a front-row moment has evolved into long-term ambassadorships, global campaigns and viral fashion week appearances. From Blackpink and BTS to Stray Kids, K-pop stars are now at the heart of the luxury ambassador era. Here are some of the most visible faces representing major Paris maisons today

Chanel - Jennie of Blackpink & G-Dragon of Bigbang

Photo: Instagram @jennierubyjane

Few K-pop and luxury pairings are as instantly recognisable as Jennie and Chanel. Often nicknamed “Human Chanel” by fans, the Blackpink star became Chanel’s beauty ambassador in 2017 before being named a global ambassador in 2019. From tweed sets to her recent 2026 Met Gala Chanel look, Jennie continues to embody the maison’s cool-girl elegance.

Photo: Instagram @xxxibgdrgn

Alongside her, G-Dragon brings a different but equally influential energy to Chanel. Named Chanel’s global ambassador for Asia in 2016, the Bigbang star helped open the door between Korean pop culture and Paris luxury. Known for mixing womenswear, pearls, brooches and bags into his street style, he gives Chanel a more experimental, rule-breaking edge.

Dior - Jisoo of Blackpink, Jimin of BTS & Hyunjin of Stray Kids

Photo: Instagram @sooyaaa__

Dior’s K-pop ambassador line-up is led by some of the industry’s most elegant faces. Jisoo was named Dior’s global ambassador for fashion and beauty in 2021, making her one of the maison’s most important Asian celebrity figures. Since then, her Dior appearances, from Paris shows to her Dior-clad 2026 Met Gala debut, have become regular fashion highlights.

Photo: Instagram @j.m

On the menswear side, Jimin of BTS brings a softer, more refined presence to Dior. Named a global ambassador in 2023, he has become closely tied to the house’s menswear image. His recent appearance at Dior Men Spring 2027 revealed a more mature and polished side of his personal style, perfectly in line with the maison’s elegant codes.

Photo: Instagram @hynjinnnn

Meanwhile, newly appointed as Dior’s ambassador in 2026, Stray Kids’ Hyunjin has quickly joined the house’s current K-pop conversation. His appearance at Dior’s Winter 2026–2027 show became a major Paris Fashion Week moment, with a princely, fashion-forward look that highlighted both his romantic visual appeal and his growing presence in luxury fashion.

Louis Vuitton - Lisa of Blackpink, Felix of Stray Kids & J-Hope of BTS

Photo: Instagram @lalalalisa_m

Louis Vuitton has also built one of the strongest K-pop rosters among the Paris maisons. Lisa became a Louis Vuitton ambassador in 2024, a natural move for a star whose image is bold, performance-driven and global. As her career expands across music, fashion and entertainment, she brings the maison a powerful mix of high-fashion glamour and street-style appeal.

Photo: Instagram @yong.lixx

Felix of Stray Kids brings a different kind of star power to Louis Vuitton. Since joining the house’s ambassador line-up, he has become a familiar front-row presence and has walked in the brand’s womenswear runway shows, including the Fall/Winter 2024, Spring/Summer 2025 and Fall/Winter 2025 presentations. With his genderless appeal and elegant styling, Felix reflects how menswear and womenswear codes continue to blur in modern luxury.

Photo: Instagram @uarmyhope

J-Hope rounds out Louis Vuitton’s K-pop energy with his unmistakable rhythm, movement and streetwear influence. Named a house ambassador in 2023, the BTS star strengthened his relationship with the maison through the 2026 Buttersoft Sneaker collaboration with Men’s Creative Director Pharrell Williams. Inspired by chunky Y2K skate shoes, the design blends streetwear attitude with Louis Vuitton craftsmanship.

Saint Laurent - Rosé of Blackpink

Photo: Instagram @roses_are_rosie

Rosé and Saint Laurent remain one of K-pop’s clearest star-and-maison matches. Named the house’s first global ambassador in 2020, the BLACKPINK star naturally embodies Anthony Vaccarello’s modern muse: elegant, independent and quietly rebellious. Her soft yet confident personality adds depth to the maison’s rock-chic attitude, while her platinum-blonde hair, sharp tailoring, and effortless off-duty styling capture Saint Laurent’s all-black Parisian glamour.

Celine - V of BTS

Photo: Celine

V brings a quieter but equally powerful magnetism to Celine. First joining the maison in 2023, the BTS star naturally fits its indie-rock edge, vintage tailoring and effortless Parisian attitude. His recent appearance at Celine’s Men’s Spring/Summer 2027 show in June 2026, wearing a vibrant red suit jacket with sleek black pants, showed how his calm, artistic personality, gender-fluid elegance and cinematic presence make even a simple look feel magnetic.

Also see: Editor's picks: Summer essentials