The best new beauty launches of July

This month’s edit of the best new beauty launches

Louis Vuitton LV Crayon

Louis Vuitton marks a defining new chapter in La Beauté Louis Vuitton with the launch of the LV Crayon, a first-of-its-kind monogram-shaped lip liner conceived by Dame Pat McGrath. Created in homage to the precise lip technique that has defined her work on the Louis Vuitton runway for over two decades, this featherlight, silky-smooth crayon features a high-performance formula infused with peptides and long-lasting pigments to plump and shape lips. Designed to be worn with the brand’s previous launches, the liners come in ten different shades, ranging from soft nudes to deep burgundies.

CurrentBody Skin LED Blue Light Therapy Face Mask Series 2

CurrentBody, the global leader in at-home light therapy, is changing the game with the launch of the LED Blue Light Therapy Mask: Series 2. This clinically backed, FDA-cleared device delivers two proven wavelengths through 220 LEDs: blue light (415nm) to eliminate acne-causing bacteria and control oil, and red light (633nm) to calm inflammation and support recovery. The dual approach clears blemishes more effectively than blue light alone in a single 10-minute session. Flexible liquid silicone contours to every face shape, targeting even the chin and jawline, while upgraded straps and a Veritace NFC card ensure comfort and verified quality.

Chanel Coco Mademoiselle Crush Absolu

Chanel expands its iconic Coco Mademoiselle fragrance franchise with the launch of Coco Mademoiselle Crush Absolu. Arriving as the original scent celebrates its 25th anniversary, the new release marks the latest evolution of one of Chanel's most iconic creations. Developed by Chanel’s in-house perfumer Olivier Polge, Crush Absolu offers a more concentrated interpretation of the original scent while maintaining its recognisable identity, unfolding through sparkling grapefruit and lychee, rose and jasmine, before settling into the sensual warmth of patchouli, vetiver and vanilla.

Hourglass Cosmetics Ambient Lighting Edit: Charms and Phantom Blur Balm

Make-up meets fine jewellery in the Hourglass Ambient Lighting Edit: Charms. Inspired by high jewellery, this customisable gold palette holds two magnetic charms from a collection of 48 intricate designs, including gemstone initials, zodiac symbols, lucky talismans and nature motifs. The charms are sold separately so you can collect, swap and style them to suit your mood. Inside, six bestselling powders deliver a lit-from-within glow thanks to the brand's signature Photoluminescent Technology.

On the lip front, the new Phantom Blur Balm instantly smooths and blurs lip lines while keeping them cashmere-soft and hydrated for up to 12 hours. Its conditioning complex, enriched with hyaluronic acid and nourishing oils, ensures lips stay moisturised, plump and non-drying all day long. Whether you prefer a sheer, effortless wash of colour or a more pigmented finish, its entirely customisable.

Maison Francis Kurkdjian Kurky Eau parfumée

In 2025, Maison Francis Kurkdjian captured hearts with Kurky Eau de Parfum, a joyful childhood fragrance for adults. Now, the house introduces Kurky Eau parfumée, an alcohol-free version of the same beloved composition, designed for both children aged 3+ and adults. Retaining its irresistible tutti-frutti candy signature, the new formula feels even more luscious, bright and full-bodied on skin with a comforting musky-vanilla accord reminiscent of freshly washed skin and carefree smiles. A burst of spontaneous laughter in scent form, it invites wearers of all ages to embrace their inner child with playful abandon. The peach-coloured bottle with sea-green cap, adorned with a child’s handwritten “Kurky” on the label and Clairefontaine notebook-patterned packaging, completes this tender, colourful invitation to joy.

Mac Cosmetics Lustreglass Stainglass Lip Tint

Mac Cosmetics unlocks a new gloss era with the Lustreglass Stainglass Lip Tint, a hydrating, gel-like tint delivering up to 12 hours of stain and shine. Powered by a nourishing blend of raspberry seed oil and squalane, it keeps lips soft, hydrated and comfortably plump, while its bouncy cushion applicator glides on smoothly, ensuring even, transfer-resistant colour that stays put without feeling heavy. Whether worn as a sheer veil of colour or layered for more intensity, this is set to be your go-to for effortless, radiant lips with a juicy, glassy glow.

Issey Miyake Le Sel d’Issey Parfum

Issey Miyake Parfums continues its poetic exploration of the elements with the launch of Le Sel d’Issey Parfum, a fragrance of striking contrasts. Following the success of Le Sel d’Issey Eau de Parfum, this new chapter pays tribute to the raw power of nature, taking the olfactory story to a deeper, more intense level. A bold concentration of raw emotions, it captures the transformative encounter where water meets earth – icy waves crashing against heated rock – turning salt into a powerful mineral imprint charged with fiery energy.

Anastasia Beverly Hills Kiss Theory Lip Balm

Anastasia Beverly Hills has rewritten the rules of lip colour with the launch of Kiss Theory Lip Balm, an innovative hybrid gel-balm that delivers the pigment of a lipstick, the shine of a gloss and the comfort of a balm – all in one. Powered by hyaluronic acid, vitamin E and candelilla wax, this lightweight formula melts onto the lips with a plush, cushiony texture, providing rich dimensional colour, glass-like shine and instant, lasting hydration in a single mirror-free swipe. Available in 14 covetable shades from soft nudes to bold statements, Kiss Theory gives lips that look as good as they feel – plush, hydrated and kiss-worthy.

See also: Recreate Davika Hoorne’s baddie makeup for summer