Gucci Celebrates New Bloom Fragrance

What: Private cocktail event  Where: Long Island City, New York When:  May 2

Gucci hosted the global debut of their new women’s fragrance, Gucci Bloom, the first designed by the brand’s new creative director Alessandro Michele. The private party was held at MoMMA PS1 exhibition centre in Long Island City, New York, and featured the three faces of the new scent: Hari Nef, Petra Collins and Dakota Johnson, as the guests of honour. To celebrate Gucci Bloom, the courtyard was transformed into an urban garden, with colourful birds housed in antique cages and a variety of wild flowers. Music was provided by DJ Julianne Huxtable and Goldfrapp.