#legend100: Hong Kong’s 100 Instagram stars of 2019

As Instagram hits its ninth year of operation, the community of users is steadily growing and Insta famous stars are continuing to rise. Sure, we know the names Chiara Ferragni, Cameron Dallas (both #legend cover alumni), Camila Coelho, Aimee Song and Yoyo Cao, but they’re from the Hollywood of Instagram.

Where does that leave our dear old influencers in humble #homekong? We’re at a time that anybody around you could be a potential influencer – that girl standing in front of you in the local coffee shop queue could be a digital ambassador for Chanel beauty and that guy you saw at the gym could be a fitness influencer with 100,000 followers. Heck, even the cat that crossed your path might have its own Instagram account. So, who is definitively “influential”? 

Well, fret not! In the past we’ve brought you lists from the “#legend stock index of influencers” (don’t try to look that up, it’s not an official term) with focuses ranging from fashion to global, and from Chinese to Gen-Z. But we think it is prime time we revisited our #legend100hk listing.

To bring you the most updated and relevant lists, we collaborated with Goxip Inc.’s RewardSnap, an influencer monetisation platform linking up merchants and global brands with carefully vetted premium influencers, to analyse retail and influencer performance data across its Asian influencer network.

They currently work with more than 300 of their pre-screened influencers, amounting to a follower reach over 30 million. RewardSnap works with influencers of different tiers; from your run-of the-mill blogger to celebrities and socialites, and even micro-influencers throughout Asia.  

The company connects them to more than 500 online merchants, such as Farfetch, MatchesFashion, Mytheresa, Net-a-Porter, Ssense and Yoox, among countless others. From their extensive list, we filtered through it with our editorial touch and picked out the 100 who we believe have the greatest influence in Hong Kong – in the fields of fashion, beauty, travel, food, fitness and photography.

We thought for the longest time about how to best present this list to you. Initially, we thought of sorting them by category on interest, but that didn’t pan out because nobody is that one-dimensional and opposites do attract – after all, a fitness fanatic can also be a foodie. 

So, we arranged them in the simplest way we knew how: by the number of followers. To make things a little bit more interesting, we took the names and figures provided by RewardSnap and ran them through our own algorithm to get a percentage of audience engagement. Who is truly the most influential in Hong Kong? We’ll let you decide.

THE TOP TEN

1. Elva Ni @misselvani

Followers: 640k, Average like: 14850, Average Comments: 157, Engagement Rate: 2.34

2. Anita Chui @anitachui

Followers: 395k, Average like: 15659, Average Comments: 72, Engagement Rate: 3.98

3. Sue Chang @suechangg

Followers: 322k, Average like: 7878, Average Comments: 13, Engagement Rate: 3.47

4. Jessie Li @4evajessie

Followers: 297k, Average like: 8508, Average Comments: 189, Engagement Rate: 3.03

5. Ding Ding @ding_2

Followers: 286k, Average like: 11023, Average Comments: 22, Engagement Rate: 3.86

6. Ceci Ngan @no7

Followers: 210k, Average like: 2864, Average Comments: 14, Engagement Rate: 1.37

7. Jenn Lam @pumpkinjenn

Followers: 209k, Average like: 7716, Average Comments: 37Engagement, Rate: 3.70

8. Aiko Narissara Yeung @aikonari.art

Followers: 200k, Average like: 11495, Average Comments: 58, Engagement Rate: 5.77

9. Emi Wong @emiwong_

Followers: 192k, Average like: 9076, Average Comments: 108, Engagement Rate: 4.77

10. Jenny Tsang @tsangtastic

Followers: 166k, Average like: 4427, Average Comments: 69, Engagement Rate: 2.70

THE LIST

[Data collected from December 1, 2018 to December 31, 2018]

Name Username Followers (per 1000) Average Likes Average Comments Engagement rate 11 Mayao mayaoo 160.6 2553 14 1.59 12 Ka Wai Fong kawaiiifong 160.2 2026 36 1.29 13 Elly Lam elly 149.7 1246 26 0.85 14 Karen Wen karenwenwu 147 1714 24 1.18 15 Tina Wong tinawzq 142.2 2935 73 2.12 16 Jade Lam jadelamm 136.7 2451 9 1.80 17 Spoon Chan khenghan_ 124.5 3980 11 3.21 18 Charles Lam char1es 110 355 10 3.24 19 Sadelle Yeung sadelle 100.4 2560 20 2.57 20 Cecilia Yeung cceciliayeung 95.6 3126 18 3.29 21 Maggie Stadelmann maggie_stadelmann 93.2 3080 12 3.32 22 Melo Lo imlmelo 86.5 2096 8 2.43 23 Merry So merryso 80 881 6 1.11 24 Minnie Wong wysminnie 75.2 2004 8 2.68 25 Kalin Chiu kalinchiuuu 73 1468 12 2.03 26 Ada Pong adapcy 72.1 1190 4 1.66 27 Barrett Bott barrettbott 70.2 1688 13 2.42 28 Laiza S laizas_ 67.5 1222 10 1.83

Name Username Followers (per 1000) Average Likes Average Comments Engagement rate 29 Natasha Lam oonatashaoo 67.3 1155 2 1.72 30 Feiping Chang xoxofei 66.3 1319 10 2.00 31 Evita Wong evitawong 65.9 1163 7 1.78 32 Noel Li no3l 64.5 2068 27 3.25 33 Morgan Tam mmmorganxz 62.1 855 3 1.38 34 Cherrie Tam cherrietam 60.9 1826 13 3.02 35 Keith Lee keithleefitness 59.2 731 5 1.24 36 Rachel Ma rachelmahk 56.9 1743 23 3.10 37 Joanne Chan juuannie 52.3 1418 9 2.73 38 Yuki Leung yukimaryrosel 49.5 1227 23 2.53 39 Ellie Furuya furellie 48 1154 55 2.52 40 Crystal Cheung quicheung 47.9 545 4 1.15 41 Christoffer Cheng curiouschristoffer 46.7 1098 5 2.36 42 Hilary Fan hilaryasdf 46.7 1339 8 2.88 43 Angie Ng angiengcl 46.2 335 23 0.78 44 Theresa ezzentrictwee 45.5 1243 57 2.86 45 James Wong jameswnc 45.4 961 4 2.13 46 Thomas Fung thomas_fung 43.6 937 10 2.17

Name Username Followers (per 1000) Average Likes Average Comments Engagement rate 47 Elizabeth Yeung elizabethyeung 43.7 1388 32 3.24 48 Bird Tse beautifulloooser 43.1 676 4 1.58 49 Travis Li travisvis 42.4 2262 37 5.42 50 Ruby Kwan rougecloset 40.2 927 62 2.46 51 Susana Tsang gogreengoclean 39.7 1383 9 3.51 52 Wingki Chan wingkiwink 39.5 982 4 2.50 53 Nicole Ng ohsonicole 39.2 563 10 1.46 54 Jesamine Poon jbwhateverforever 36.6 868 7 2.39 55 Haruana Kunisawa harunakunisawa 36.3 597 7 1.67 56 Sabrina Yeung yeungchinggg 36.2 1346 23 3.78 57 Nat Kwan nkwan713 36 609 8 1.71 58 Faye Tsui faye_tsui 35 835 7 2.41 59 Rene Chu reveeyewear 34.9 619 24 1.84 60 Joey Ma joeymajoeyma 34.8 646 12 1.89 61 Faye Chow flywithfaye 34.7 799 9 2.33 62 Rose Chiu fatasslovesfood 34 742 11 2.21 63 Tong Li s.tongli 33.2 1431 26 4.38 64 Veronica Li vnikali 32.8 582 3 1.78

Name Username Followers (per 1000) Average Likes Average Comments Engagement rate 65 Mandy Yuen mandeeeee 32.7 2149 41 6.70 66 Winnie Young favloves 32.3 892 166 3.28 67 King Lui kingamanisme 31.9 2355 12 7.42 68 Sherry Au beneaththemeadow 31.5 1607 19 5.16 69 Jess Wu iamhakme 30.2 276 40 1.05 70 Avari Wong justavari 29.6 1288 5 4.37 71 Tasha Lam itsjustasha 29.1 1521 35 5.35 72 David Wong ifeelcool 28.4 651 1 2.30 73 Utah Lee utahlee 28 386 12 1.42 74 Carmina Lo carminola 27.9 1381 22 5.03 75 Zoe Chan zoe_normalchic 27.7 872 10 3.18 76 Jamie Xia jamie.xia 26.8 684 10 2.59 77 Anthe Au Yeung anthe126 26.4 788 1 2.99 78 Kenji Wong princekenjiwong 26.3 927 4 3.54 79 Vera Lai veryverav 25.9 708 25 2.83 80 Yvette Chan yvette.cc 25.4 1021 19 4.09 81 Antonia Li antoniamli 24.6 333 10 1.39 82 Carmen Yim carmenyim 24.2 1150 19 4.82 83 Ivan Lui ives103 23.8 774 7 3.27 84 Hillie Wong hillie.w 23.9 1069 15 4.53 85 Christine Cheng christine.dinc 23.4 253 11 1.13 86 Grace Wong gracewong 22.8 822 7 3.64 87 Louise Page girly_machine 22.6 846 24 3.84 88 Yoshi Yu yoshi.1c 22.1 280 8 1.31 89 Jenny Dame jujujenny 21.7 195 18 0.98 90 Ingrid Wong ingridlwong 20.4 556 10 2.77 91 Ayu Wong ayu.w_ 19.8 830 8 4.23 92 Andrew Pong andrew.pong 19.3 1049 9 5.49 93 Anson Poon anson.poon 19.2 465 8 2.46 94 Bonnie Man missyboni 18.6 493 11 2.70 95 Melinda Wang wangmelinda 17.1 348 8 2.08 96 Tiffany Poon tiffpoon 16.6 249 7 1.55 97 Steph Shek stephshek 15.3 338 5 2.24 98 Tina Fung sunday.son 14.9 564 14 3.88 99 Marcus Chang marczjr 14.6 272 10 1.93 100 Jace Chan jacechw 14 418 11 3.05

The numbers in this lists reflect data collected for #legend’s January/February 2019 issue.