Nicolas Ghesquière turns photographer for Louis Vuitton’s A/W 2020 campaign

Photos: Léa Seydoux, Lous and the Yakuza, and Sora Choi for Louis Vuitton

Home to arguably the most recognisable monogram in the fashion world, Louis Vuitton has finally unveiled their Autumn/Winter 2020 campaign. But for the first time in the French maison’s recent history, creative director and designer Nicolas Ghesquière has taken up the role of photographer too. 

Photos: Noémie Merlant and Dina Asher-Smith for Louis Vuitton

The highly intimate campaign sees the designer’s close friends and forever muses in front of his lens. Léa Seydoux, Dina Asher-Smith, Sora Choi, and Akon Changkou were among 20 individuals invited to Ghesquière’s photography studio and home on the Quai Voltaire, Paris. 

“I liked discovering new connections with people I knew already… Moving into photography came from a desire to reflect the feeling we share when we’re working on a collection”Nicolas Ghesquière, Louis Vuitton

In the perfect marriage of current with timeless, four of the most iconic LV bags (read: the Capucines, the Twist, the Dauphine and the Pont 9) are styled alongside the A/W 2020 collection. The campaign showcases the new “SINCE 1854” line, where bomber jackets, bag straps and sporty parkas are given a new life- a floral monogrammed jacquard life, to be exact. 

The campaign will be featured in publications worldwide come September.

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