Rolls-Royce Black Badge Designed for the Risk Takers and the Disrupters

Time to garage the Batmobile, Bruce, here comes the next big thing. The Black Badge is a dark, edgy, lifestyle statement from Rolls-Royce Motor Cars, designed to appeal to the elusive and defiant, the risk takers and disrupters and every moody millennial. Black Badge is an attitude to life, an agent of change, darker, more demanding, more powerful. It’s your alter ego, the knight of any ’hood you happen by on your world-saving – and world-enhancing – mission. “Black Badge is the most commanding presence on the super-luxury landscape,” says Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars. “It is a truly transformative moment for our great brand.”