Lady Gaga’s Haus Labs rolls out gel eyeliner in 20 shades

Want to recreate Lady Gaga and Ariana Grande‘s makeup looks from their “Rain On Me” music video? Well, now you can. The perfectly pigmented and smudge-free white-hot eyeliner that the two pop stars sported in the video was none other than Lady Gaga’s latest Eye-Dentify Gel Pencil Eyeliner from her makeup brand, Haus Laboratories.

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Set to be rolled out on Tuesday, 4 August, the collection of gel pencil eyeliners is the latest addition to Haus Laboratories’ range of cruelty-free and vegan cosmetics. With a whopping 20 shades (available in shimmer, matte, and metallic finishes), you’ll find classic shades from matte black “Punk” to more experimental options such as sparkling green emerald “Empire” and everything in between.

What’s more – for every paid transaction, US$1 will be donated to Lady Gaga’s Born This Way Foundation to support the wellness of young people.

View this post on Instagram New @hauslabs EYE-DENTIFY gel pencil liners drop in 20 shades on August 4 on @amazon and hauslabs.com 🤩 Creamy application, long-wearing, even rainproof – we used “Aura” in the #RainOnMe video 😉⛈ A post shared by Lady Gaga (@ladygaga) on Jul 31, 2020 at 11:50am PDT

As we recently reported in summer’s hottest makeup trends, floating liner is one of the newest ways to wear eyeliner in 2020. Get some inspiration from the world’s top celebs below:

Sophie Turner

View this post on Instagram White liner and long locks for @sophiet tonight in Mexico 💃🏼#Styled by @kateyoung #Hair @cwoodhair #makeupbygeorgieeisdell #sophieturner #xmendarkphoenix @stilacosmetics (white liner) @patmcgrathreal (black liner + mascara ) A post shared by Georgie Eisdell (@georgieeisdell) on May 14, 2019 at 5:36pm PDT

Kylie Jenner

View this post on Instagram For @peopleschoice last week @kendalljenner 💚 // @hairinel #makeupbymaryphillips A post shared by Mary Phillips (@maryphillips) on Nov 19, 2018 at 4:06pm PST

Shay Mitchell

View this post on Instagram This photo makes me think of a nice cold lime margarita, well actually the only thing I’ve been thinking about lately…gimme a break, it’s been a minute 🙄 ☀️🍹🤰🏻 A post shared by Shay Mitchell (@shaymitchell) on Aug 17, 2019 at 3:50pm PDT

Ash Levi

View this post on Instagram candy eyes 🍭✨ e y e s @anastasiabeverlyhills neon cake liners @urbandecaycosmetics obsessed blush (discountinued 🥺) @fentybeauty vivid liquid liners @milkmakeup kush mascara @rouge.and.rogue miss fury lashes chopped CODE: ASH l i p s @innbeautyproject glaze # 1 lip oil f a c e @diormakeup backstage foundation @urbandecaycosmetics stay naked concealer + blush in obsessed @hourglasscosmetics mineral veil powder @freck XL @glowrecipe watermelon glow mist @glossier futuredew A post shared by ASH LEVI // atleeeey (@ashlevi) on Jul 27, 2020 at 4:03pm PDT

Michelle Phan

View this post on Instagram Fake snow. Fake fireplace. Setting the holiday mood in good ol Los Angeles. A post shared by ℳ (@michellephan) on Dec 5, 2019 at 4:48pm PST

Maggie Stadelmann

View this post on Instagram Blooming makeup by me🌺 to matches this beautiful showpiece by @themarcjacobs @hashtag_legend ♥️ A post shared by Maggie Stadelmann (@maggie_stadelmann) on May 12, 2020 at 4:18am PDT

Haus Laboratories’ Eye-Dentify Gel Pencil Eyeliner is available on Haus Laboratories’ website and Amazon from 4 August 2020

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